Google Ads Optimization Case Study: Local Electrician Services
I was contacted by a local electrician service looking to enhance their Google Ads performance. Despite having a strong reputation in their community, they were struggling to convert ad clicks into leads and bookings.
The Challenge
The electrician service faced several significant challenges. Their cost-per-click (CPC) was quite high, which was straining their advertising budget. Their click-through rate (CTR) was also low, suggesting that their ads were not attracting potential customers. Additionally, the campaign was poorly structured, with a limited number of keywords and ad groups, which resulted in low-quality scores.
The Solution
To address these issues, I conducted a thorough audit of their existing Google Ads campaigns. I implemented several strategies, including expanding the keyword list to include more relevant and long-tail keywords tailored to the local market, reorganizing campaigns into focused ad groups for better relevance, crafting engaging ad copy that highlighted unique selling points such as 24/7 emergency services and free estimates, and recommending improvements to landing pages to enhance user experience and boost conversion rates.
The Result
After implementing these optimization strategies, the electrician service saw impressive results within three months. They experienced over 1,000 new visitors to their website and approximately 23,000 impressions generated by their ads. Their click-through rate (CTR) increased to 7.8%, and they achieved a 25% reduction in cost-per-click (CPC), allowing for more efficient use of their advertising budget. Most importantly, they saw a 45% increase in qualified leads, resulting in more service bookings.
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