Google Ads Audit Case Study: Local Cleaning Services
I was approached by a local cleaning company that sought to optimize its Google Ads campaigns. While they had been running ads for some time, they were not seeing the expected results in terms of leads and conversions. They needed a thorough audit to identify issues and recommend improvements.
The Challenge
Despite having a good reputation, the cleaning company faced several issues. Their cost-per-click (CPC) was too high, impacting their budget. Their ads were not engaging enough, leading to few clicks. Additionally, their campaigns were poorly structured, with limited keywords and ad groups resulting in low-quality scores.
Recognizing the need for expert assistance, they reached out to me to help turn things around.
The Solution
To address these issues, I conducted a comprehensive audit that involved reviewing metrics like click-through rates and conversion rates, evaluating effective keywords, assessing the appeal of their current ads, and ensuring landing pages were optimized for conversions. I provided several key recommendations, including adding more specific and relevant keywords, organizing campaigns into focused ad groups, creating more engaging ad copies that highlighted their unique offerings, and enhancing user experience on landing pages to boost conversions.
The Result
After implementing the recommendations, the cleaning company saw impressive results within two months. They gained over 800 new visitors to their website and generated approximately 25,000 impressions. Their click-through rate (CTR) increased to 6.2%, while their cost-per-click (CPC) was reduced by 20%. They also achieved a 35% increase in qualified leads.
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CPC Reduced
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