Google Ads Campaign Setup Case Study: Local Plumbing Service
I was approached by a local plumbing service eager to leverage Google Ads to achieve their marketing goals. They wanted to boost their sales and drive more traffic to their website to attract new customers.
This plumbing company has built a solid reputation in their community for providing high-quality services, including emergency repairs and installations. They pride themselves on their excellent customer service and have developed a loyal customer base. However, despite their success, they struggled to expand their reach and connect with new clients online.
The Challenge
While the plumbing service had seen some growth, they faced significant challenges in using Google Ads effectively. They had set up an account and launched campaigns, but their results were disappointing. Their ads weren’t generating enough impressions, and they were paying a lot for clicks without converting those into leads. The main issues included poorly structured campaigns and a lack of targeted keywords.
Recognizing the need for expert assistance, they reached out to me to help turn things around.
The Solution
After discussing their needs, I assessed their existing Google Ads setup. I discovered that their campaigns were not structured properly, with too few ad groups and keywords, leading to low-quality scores. To address these issues, I created a new Search campaign designed to enhance visibility and improve performance.
Keyword Optimization: I conducted in-depth keyword research to identify high-performing terms relevant to plumbing services in their area.
Ad Group Structuring: I organized the campaigns into targeted ad groups, each focused on specific services like emergency repairs and installations.
Compelling Ad Copy: I crafted engaging ad copies that highlighted the company’s unique selling points, such as their 24/7 availability and customer satisfaction guarantee.
Landing Page Review: I collaborated with their team to optimize the landing page for better user experience and conversion rates.
The Result
Following the launch of the new Search campaign, the plumbing service saw remarkable results. Within three months, their website traffic increased significantly. Here are some key metrics:
New Visitors: Over 1,200 new visitors were directed to the website.
Impressions: The campaign generated 35,000 impressions, meaning many people in the area saw their ads.
Leads: The increase in traffic resulted in a 40% boost in qualified leads compared to the previous period.
Quality Score: The average quality score of their campaigns improved to 8/10, reflecting the effectiveness of the new setup.
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